It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Episode 20: Does Celebrity Sell in the Age of Authenticity with Sarah Baldino

Sarah Baldino, marketing buff, joins Jillian and Sophia to discuss how the role of celebrities in the consumer market has shifted dramatically in recent years, from endorsements to brand deals to entrepreneurial ventures. Instagram and its influencers have created a whole new celebrity arena it seems, and mainstream media wants a slice for itself. But after a year like 2020, normal people are now more aware than ever of the luxuries celebrities flaunt. In the economy’s current state, will celebrities continue to peddle their fit teas and makeup lines, or will the consumer demand for authenticity get in the way?